The Creative Content Plan
The video content & graphic design your CMO has been asking for.
An embedded content department — strategy, production, and delivery — on your budget and timeline.
Watch this video to see how we enable marketing and communications teams to increase their capacity and drive results.
Why do you need a content strategy?
Most marketing teams know exactly what content they need — they just don’t have the team to produce it consistently. The result is a backlog of good ideas, a website that hasn’t changed in a year, and social channels that go quiet every time the quarter gets busy.
The Creative Content Plan fixes the capacity problem. Open Window Productions acts as your embedded content department: one team handling strategy, production, editing, and design on a predictable monthly plan. You stay focused on marketing. We keep the content shipping.
How It Works
Plan
We start with a discovery session to map your goals, audience, and channels. Then we build a rolling content roadmap — so you always know what’s being made, why, and when it ships.
Produce
Recurring shoot days with our full crew and studio. One efficient day of production feeds weeks of content: testimonials, promos, social clips, and graphics — batched to stretch your budget.
Publish & Improve
You get edited, ready-to-post deliverables every month. We review what performed, double down on what works, and adjust the roadmap — so the content gets smarter every cycle.
What’s Included
Creative Direction & Strategy
A dedicated creative director who owns your content roadmap and keeps every deliverable pointed at a business goal.
Monthly Production Days
Scheduled shoot days with professional crew, gear, and our production van — on location or in Talking Head Studio.
Video Editing
Hero edits plus social cutdowns, captions, and platform-ready versions of everything we shoot.
Motion Graphics & Design
Branded graphics, animation, and design support that keeps your entire content library consistent.
Studio Access
Priority booking at Talking Head Studio for interviews, podcasts, and product shoots.
One Predictable Invoice
A flat monthly rate scoped to your needs — an entire production team for less than the cost of a single hire.
Case Study
FORTÉ
Forté needed consistent, high-quality content to support a growing brand — without building an in-house production team. Through the Creative Content Plan, one creative team delivers their strategy, production, and editing month after month.
Mistakes to Avoid
Hiring one person to do it all
A single in-house hire has to be a strategist, shooter, editor, and designer at once. You pay a full salary for a fraction of each skill — and everything stops when they’re out.
Producing one big video a year
One expensive brand film can’t carry twelve months of marketing. Consistent monthly content beats a single hero video on every channel that matters.
Creating content without a funnel
Posting for visibility before your website converts is filling a leaky bucket. We sequence content around conversion first, then scale reach.
An entire production team for less than the cost of a single employee.
Let’s build it together.
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