A product that claims to be clinically proven to reduce cholesterol has to earn trust before it earns a sale. Step One Foods and founder Dr. Klodas have built that trust through a strong, consistent media presence — and Open Window Productions has been a key partner in bringing that presence to life.
Our core piece is a brand video that introduces the company and its mission, giving new audiences a clear, compelling first look at Step One Foods. Around that, we’ve built out a full library of supporting content: testimonials from real customers, product videos that showcase the food itself, and educational content — including a master class — that has helped grow their YouTube presence into a genuine resource for viewers.
From the Library
We also produced a video ad by reworking an existing news story into ad-ready content, and a welcome video that greets new customers and helps build a strong relationship from their very first interaction with the brand.
The impact has been measurable: the digital ad content we’ve produced for Step One Foods has helped generate millions of dollars in sales, proof that trust-building content and strong performance aren’t mutually exclusive.