Influencer content works because it feels authentic and native to the platform — but handing your brand over to a third party comes with tradeoffs. Goodwill gets the best of both: influencer-style vertical video, produced entirely in-house by Open Window Productions.
The process is simple on Goodwill’s end. They give us the topic, and we handle everything else — concept, production, and delivery of content built to feel native to social feeds while staying fully on-brand.
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Every month, we produce four unique videos, giving Goodwill a steady cadence of fresh content to post weekly. Because we produce it, Goodwill has full control and flexibility over how it’s used — as organic social content, and just as effectively as paid media, without any of the licensing or usage constraints that come with influencer partnerships.