Video Marketing Blog: Your Access to Ideas and Insights
Through the Open Window
Explore our insights and strategies to elevate your video marketing efforts and become more effective with your content strategy so that you drive results and increase ROI.
Latest Blog Posts
How Much Does a Corporate Video Production Cost in Minneapolis? (2026 Pricing Guide)
If you run a business in the Twin Cities and you've started pricing out a corporate video, you've probably noticed something frustrating: almost nobody publishes real numbers. You fill out a form, you wait, you get on a call — and only then do you find out whether the...
Video Content for Lead Conversion: Why Most Small Businesses Should Skip Social Media (For Now)
Here's a take that will probably get us unfollowed by half the marketing industry: if your business is doing under $500,000 to $1 million in annual revenue, you almost certainly shouldn't be spending money on social media content. Not yet. Not because social media...
How Much Does a Corporate Video Production Cost in Minneapolis? (2026 Pricing Guide)
If you run a business in the Twin Cities and you've started pricing out a corporate video, you've probably noticed something frustrating: almost nobody publishes real numbers. You fill out a form, you wait, you get on a call — and only then do you find out whether the...
Video Content for Lead Conversion: Why Most Small Businesses Should Skip Social Media (For Now)
Here's a take that will probably get us unfollowed by half the marketing industry: if your business is doing under $500,000 to $1 million in annual revenue, you almost certainly shouldn't be spending money on social media content. Not yet. Not because social media...
The Secret Behind Your Favorite Marketing Platform
I was scrolling Instagram the other day when I saw an ad for something called VidLead — a slick-looking platform promising to be the ultimate video marketing solution for agencies and growing brands. It looked polished. It looked capable. And it looked almost exactly...
Best Way to Increase Fundraiser Donations
When you're planning a fundraising event, every dollar you invest needs to pull its weight - and few things deliver like a powerful video. A great fundraising video doesn’t just tug on heartstrings - it drives action. It creates the kind of...
Video Content Strategy
Understanding the Impact of Video Production on Brand Visibility Today, local businesses are challenged every day to do more with less. One of the best ways to manage this challenge when it comes to marketing and...
Livestreaming to expand your reach and save your content
How Live Streaming Helps Twin Cities Organizations Extend the Life of Their Training Content Training workshops are expensive to produce and difficult to repeat. Yet for many Twin Cities organizations, once a session ends, the value ends with it. Live streaming...
Increasing Leads and Conversions with Testimonial Videos
Why Testimonial Videos Drive Higher Lead Conversions - Minnesota Business Case Study Most buyers are practical. Before they fill out a form or take a sales call, they want proof that a business like theirs has already succeeded with you. That’s why testimonial videos...
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